Barracuda NY is a consultant to major international corporations on everything from fashion to food.  Like urban anthropologists we go deep into the field and infiltrate consumer groups. Barracuda recruits influencers, moderates focus groups, and conducts research and ethnographies. We gather data, analyze it and present it in a concise, practical format, offering our client a unique and comprehensive perspective on their market.  We reach the people that big corporations and traditional recruitment agencies can’t reach -- the early adopters and cultural arbiters. We have an extensive network of contacts throughout the country ranging from musicians to educators to mothers.  Barracuda has amassed a vast network of experts in every possible discipline from years of delving into many different types of industries and aspects of culture. Our hands-on method and scaleable approach allows us to discover trends before they hit the mainstream. 


Phone: 212.533.2296



Cell: 646.594.8035
Liz Fried, Principal